International investment focus

Concept-driven investing across Europe and China

2BFG invests in businesses across food, restaurants, hospitality and food-operational platforms. The firm combines sector specialization with real operating presence across Europe and China, supporting scalable concepts, disciplined execution and long-term value creation.

Investment approach

2BFG focuses on concept strength, operating quality and sustainable value creation. Priority is given to businesses with clear positioning, healthy margins, disciplined execution and room to scale without dilution of quality or returns.

Concept

Clear positioning, repeatability and brand strength.

Brand & positioning

Operations

Execution discipline, supply visibility and scalable systems.

Execution quality

Returns

Margin discipline, cash flow and sustainable growth.

Margin & cash

What matters in evaluation

The emphasis is not only on growth, but on the quality of growth: resilient unit economics, operational consistency, governance awareness and the ability to expand selectively across markets.

Scalability

Growth supported by format discipline, process control and management rhythm.

Controlled expansion

Operating model

Attention to sourcing, supply, labor efficiency, capex discipline and execution.

Operating depth

Governance

A long-term view on decision quality, capital allocation and alignment.

Long-term orientation

Footprint

Europe and China

A cross-border footprint designed around operational proximity rather than distance.

Footprint

2BFG operates across Europe and maintains an operational base in China. This structure supports closer alignment between strategy, market development, sourcing and execution.

Own offices and local presence across Europe
Own offices and teams in China
Closer access to sourcing, supply and operating realities
Better alignment between expansion plans and execution capacity

Building or scaling a concept?

If you are developing a strong concept in food or hospitality and are exploring investment, we are open to relevant conversations.

Exploring investment alignment?

For investors seeking exposure to concept-driven food and hospitality platforms, we are open to thoughtful introductions.

Get in touch

Contact

For relevant opportunities or introductions, we welcome a first substantive exchange.

Email
tmo@2bfg.nl

Postal address
Postbus 186, 5240 AD Rosmalen